Marketer. Builder. Tinkerer.

Senior B2B marketing and solution consulting. I use AI to multiply what one person can do: strategy, GTM, and the tools and automations that run them. Serious about the work, light about the rest.

Honestly, I was building before it was my job: WordPress sites, video edits, playing with the first smartphones to see what they’d do. That instinct never left. Today I build more than I slide: I use AI agents and automation to multiply what one marketer can do, and I ship small tools to prove an idea works before I pitch it. It’s backed by 10+ years in B2B marketing and presales (SAP, then an AI scale-up), where I learned that a system that runs beats a deck that impresses. These days that means autonomous agents running in production for the price of a couple of coffees a month.

Job Experience

Growing demand at scale

Eight international sites, organic sessions multiplied by 2.5 and demand-form conversions up 160% in three years. That was SAP, where I also ran ABM campaigns averaging 2M€ of pipeline each.

Building a market from zero

At an AI scale-up with no brand yet, I took a community from 0 to 4,500 prospects in five months, on a budget under 500€. No ad spend, just organic, events, and media partnerships.

Selling complex products

Earlier, in presales at SAP, I ran discovery workshops and tailored demos that contributed 6.5M€ in deals, and trained 80+ people across Europe on social selling.

And now, building with AI

What I love most right now: AI gives me back that same thrill, the one from the early web. I experiment, I put small projects in production, I automate little corners of my own life, and yes, I code now, with AI as a teammate. It’s not a strategy slide, it’s genuine fun, and it happens to make me a sharper marketer.